Designing for Competing Goals

We will explore how to balance the needs of advertisers and users, align business objectives with user-centered design, and resolve internal team tensions. Learn how design can creatively find solutions that satisfy all stakeholders and foster collaboration to achieve greater outcomes in digital product design. Audience key takeaways: Learn to identify, understand, and approach opposing goals in digital design projects more effectively. Discover the power and benefits of including design in the early stages of goal alignment and strategy setting. Understand the value of collaboration in design processes and how to leverage diverse perspectives to resolve conflicts. Take away practical tips that you can apply in your projects to promote alignment, even when goals conflict.