Demetre is a Design Leader with over 20 years of expertise in vision, strategy, and implementation of user experiences across both digital and physical landscapes. He is passionate about building teams that integrate human-centered design to drive product innovation.
At The New York Times, Demetre leads teams to invent and optimize digital advertising experiences across all surfaces. His mission is to foster a culture of creativity and innovation and define the future of advertising at the company. He is responsible for the design strategy and execution at scale across all end-to-end digital advertising experiences.
Before joining The New York Times, Demetre was a Principal UX Designer and Creative Director at Amazon. In this role, he was responsible for defining the vision and executing the design experience for affiliates and creators to start, grow, and monetize their efforts on and off the Amazon platform. While at Amazon, he led teams to explore and invent new experiences, optimizing interfaces and establishing customer-centric innovation in Shopping Design.