Key Trends in User Research
User research offers a wide variety of insights in defining target audiences, gathering customer feedback, building customer satisfaction and trust. Research helps companies anticipate market issues and prioritize short- and long-term improvements.
In this session, a panel of experts will discuss key trends in using research to inform confident business strategies. The panel will be led by Blink’s VP of Research Lad Decker. Several of the panel experts will be giving their own individual presentations during the conference.
Lad Decker
VP of Research • Blink
Larry Marine
Director, UX • LSA Digital
Lauren Rhodes
Senior User Researcher • Cisco
Jason Telner
Lead UX Researcher • IBM
Angela Sharer
Principal UX Researcher • Nordstrom