Inclusive Research – Making Research Accessible to People with Disabilities

When designs are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces which can be operated with one hand work […]

When
March 5, 2020
10:00 am - 10:45 am

Research Meets Reality

We know that the best way to craft better experiences is to hear and amplify the voice of the user. And while our processes might […]

Where
Room TBA
When
March 3, 2020
1:00 pm - 1:45 pm

The Importance of Qualitative Interviews in an Age of Automated Data Collection

Do we still need to talk to users face to face? Increasingly, user data is available in a myriad of ways, many of which are […]

Where
Room TBA
When
March 4, 2020
2:30 pm - 3:15 pm

Human-centered Statistics: When Quantitative Data meets UX Research

The purpose of this session is to highlight the importance of human-centered thinking and empathy in statistics. People create so much data! But data are […]

Where
Room TBA
When
March 5, 2020
9:00 am - 9:45 am

Empathy for Business Impact

We live in a world of data and information. We have lots of big data at our fingertips. We can learn about anyone, or anything, […]

Where
Room TBA
When
March 3, 2020
4:00 pm - 4:45 pm

Experience Mapping to Drive Strategy

In this presentation, we will discuss how we built a guest experience map at Alaska Airlines and developed a framework around it to help facilitate cross-team and organization collaboration. We will discuss how to build these kinds of maps from mapping the core customer experience to developing modules based […]

Where
Room TBA
When
March 4, 2020
1:30 pm - 2:15 pm

Fundamentals of Jobs-to-be-Done

Slides Video Recording In the last 5 years, the popularity of personas as a research methodology has declined, whereas a new methodology, jobs-to-be-done, is gaining […]

When
February 28, 2018
1:00 pm - 1:45 pm

Turning anecdotes into insights: mixed methods research in support of design

Design is no longer a solitary activity happening behind a monitor: more and more designers are out in the field, observing, exploring and learning from […]

When
March 1, 2018
10:15 am - 11:00 am

Using Data Science to Quantify User Journeys

Video Recording Ask a UX Researcher how to bring product usage data into the research mix, and the word triangulation will probably come up in […]

When
February 28, 2018
2:00 pm - 2:45 pm

This Makes Me Feel ☺: Capturing and Measuring Emotions in UX

Slides Video Recording Newsflash: we all have feelings. We experience them all the time, and those feelings are heightened when using a new product. The […]

When
March 1, 2018
9:15 am - 10:00 am