Growing UX Research Capacity, Collaboration and Community in Complex Spaces

As UX researchers, we help shape transformative products with the power to influence millions of lives. From ballot design distorting voter intent, to the mode […]

Where
Bell Harbor Conference Center
When
March 11, 2019
1:30 pm - 2:15 pm

Thinking-styles vs. Personas

Session materials: ​https://bit.ly/2XPCg4V​​​ (23MB) A well-researched persona is a good tool if you guide your strategy and scenario-writing by them. But typically Personas are built […]

Where
Bell Harbor Conference Center
When
March 13, 2019
9:00 am - 12:30 pm

User Experience Strategy work in healthcare

When we become better at understanding users behaviors and needs, we become better at providing meaningful solutions. By incorporating this knowledge into strategic decision-making, we […]

Where
Bell Harbor Conference Center
When
March 11, 2019
3:30 pm - 4:15 pm

A Recipe for In-house UX Research

Most companies understand research, but really don’t understand the difference between user and market research. After establishing a few in-house research teams, I’d like to […]

Where
Bell Harbor Conference Center
When
March 12, 2019
3:30 pm - 4:15 pm

Conducting Competitive Research and Analysis for Devising Innovative Products

User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first, before the […]

Where
Bell Harbor Conference Center
When
March 12, 2019
9:00 am - 12:30 pm

Fundamentals of Jobs-to-be-Done

Slides Video Recording In the last 5 years, the popularity of personas as a research methodology has declined, whereas a new methodology, jobs-to-be-done, is gaining […]

When
February 28, 2018
1:00 pm - 1:45 pm

Turning anecdotes into insights: mixed methods research in support of design

Design is no longer a solitary activity happening behind a monitor: more and more designers are out in the field, observing, exploring and learning from […]

When
March 1, 2018
10:15 am - 11:00 am

Using Data Science to Quantify User Journeys

Video Recording Ask a UX Researcher how to bring product usage data into the research mix, and the word triangulation will probably come up in […]

When
February 28, 2018
2:00 pm - 2:45 pm

This Makes Me Feel ☺: Capturing and Measuring Emotions in UX

Slides Video Recording Newsflash: we all have feelings. We experience them all the time, and those feelings are heightened when using a new product. The […]

When
March 1, 2018
9:15 am - 10:00 am

“User Checks” Method for Agile Usability Testing

How can you conduct structured usability testing when there is no lab or UX researcher available? How can you ensure important insights of a usability […]

When
February 9, 2016
1:30 pm - 5:00 pm