Human-centered Statistics: When Quantitative Data meets UX Research

The purpose of this session is to highlight the importance of human-centered thinking and empathy in statistics. People create so much data! But data are […]

Where
Grand Crescent
When
March 5, 2020
9:00 am - 9:45 am

Empathy for Business Impact

We live in a world of data and information. We have lots of big data at our fingertips. We can learn about anyone, or anything, […]

When
March 3, 2020
4:00 pm - 4:45 pm

Experience Mapping to Drive Strategy

In this presentation, we will discuss how we built a guest experience map at Alaska Airlines and developed a framework around it to help facilitate cross-team and organization collaboration. We will discuss how to build these kinds of maps from mapping the core customer experience to developing modules based […]

Where
Fifth Avenue Room
When
March 4, 2020
1:30 pm - 2:15 pm

Fundamentals of Jobs-to-be-Done

Slides Video Recording In the last 5 years, the popularity of personas as a research methodology has declined, whereas a new methodology, jobs-to-be-done, is gaining […]

When
February 28, 2018
1:00 pm - 1:45 pm

Turning anecdotes into insights: mixed methods research in support of design

Design is no longer a solitary activity happening behind a monitor: more and more designers are out in the field, observing, exploring and learning from […]

When
March 1, 2018
10:15 am - 11:00 am

Using Data Science to Quantify User Journeys

Video Recording Ask a UX Researcher how to bring product usage data into the research mix, and the word triangulation will probably come up in […]

When
February 28, 2018
2:00 pm - 2:45 pm

This Makes Me Feel ☺: Capturing and Measuring Emotions in UX

Slides Video Recording Newsflash: we all have feelings. We experience them all the time, and those feelings are heightened when using a new product. The […]

When
March 1, 2018
9:15 am - 10:00 am

“User Checks” Method for Agile Usability Testing

How can you conduct structured usability testing when there is no lab or UX researcher available? How can you ensure important insights of a usability […]

When
February 9, 2016
1:30 pm - 5:00 pm

Doing Research in Design-Hostile Environments

Many companies see research as unnecessary overhead. When faced with a hard problem, their first instinct is to skip research completely and start by picking […]

When
February 11, 2016
11:15 am - 12:00 pm

Web Analytics for User Experience

Slides Web analytics are an important part of the user research toolkit. This source of quantitative data can help us find problem areas to investigate […]

When
February 9, 2016
9:00 am - 12:30 pm