Empowering Product Teams with UX Research: Organizing and Democratizing Insights

Leading user research efforts can often feel like navigating a labyrinth, especially when teams face many stakeholders and complex product challenges. Drawing from my hands-on experiences at Twilio and Tonal, I will share a blueprint for an effective research program that participants can utilize to increase research creation speed and impact. After laying out the value of a research program, I’ll introduce you to the innovative idea of democratizing research. Plotting research onto a matrix of complexity and impact, Designers and PMs can tackle more straightforward research efforts, empowering expert researchers to explore intricate challenges. Participants will leave with a new tool to increase the impact and maturity of their research team.