Tamara Adlin President of Adlin, inc

Adlin, inc. • Seattle, Washington

Tamara Adlin is the President of Adlin, inc., a one-woman Customer Experience Strategy consulting company in Seattle, WA. She works with early-stage startups, and big companies trying to act like startups, to bring customer focus to the business teams and business savvy to the design teams. Tamara started her career with a series of roles in local startups, and she was a UX lead at Amazon.com from 2002-2005. She co-authored the Persona Lifecycle books and never lost her fascination with the promises and failings of personas. Over the past 15 years, she has developed the Ad Hoc Personas (now Alignment Personas) methodology, and has developed a reputation as an un-boring speaker and teacher on everything from personas to the art of negotiating as a UX professional (especially if you are a woman.)


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