photo of Peter Merholz

Peter Merholz

book cover for Org Design for Design OrgsPeter Merholz is a user experience and design executive with 20 years experience across a broad range of digital media. He recently co-authored Org Design for Design Orgs, the first book to focus on building and managing effective in-house design teams.

In 2001, Peter co-founded Adaptive Path, and was instrumental in its growth from a small boutique firm to a renowned international consultancy. More recently, he led the global design team at Groupon, including product/UX, marketing, and brand design where he doubled the team from 30 to 60, and was instrumental in the first redesign of since the company launched.

Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really. In the OED and everything. Since then, he’s been blogging continuously at