photo of Asha Fereydouni

Asha Fereydouni


Sr. UX Researcher • San Francisco, California

Asha Fereydouni is a Sr. UX Researcher and Research Partner at UserZoom, where he’s grown the UX capacity of a range of customers including, Kaiser Permanente, Facebook, McKesson, and the New York Times. He serves on the organizing committee of SF Design Week, and holds a MS in the Social Science of the Internet from the University of Oxford. He has presented for the Oxford Internet Institute, UXPA International Conference, EuroIA, the Association of Registered Graphic Designers, the Information Architecture Conference, and the HowTheLightGetsIn Festival, among others. His writing has been published by UX Magazine, the San Francisco Chronicle, and Salon.