Redefining UX Research with AI

With the rise of AI technologies impacting virtually every industry from marketing to journalism, law, healthcare, and education, to IT and data, we can only wonder how it is impacting user research and what lies ahead in our future. As user researchers we are probably already using several AI tools and techniques in our work, but what are the real benefits, challenges, and limitations of using these tools and techniques? Our presentation, using actual case studies from our user research will address these issues. Finally, we will discuss some industry wide assessments of some these tools and what the benefits, limitations and concerns were that were found.