Growth Design – Iterating Fast to Drive Long-Term Success

This is a remote presentation. It will be streamed live to the Motif and Virtual venues.

Growth design has emerged in recent years, with organizations of all sizes increasingly hiring growth designers. There is a simple explanation for this: every company wants to grow, and product-led growth is a powerful way to achieve it.

A growth designer seeks to help a company achieve long-term growth by studying and experimenting with user behavior. It’s a data-driven, iterative approach to optimizing the user experience.

This session will explore the role of a growth designer and their impact on an organization. More specifically, we’ll use real-world case studies to cover: 1) growth design frameworks, 2) identifying growth opportunities in a product, and 3) measuring success.