Design’s New Frontier: How to Lead in the AI Disruption

It’s inevitable that AI will transform almost every aspect of our work. We are currently experiencing a technological revolution where disruption in technology often precedes societal changes. This of course means demands from designers are shifting too, as business and industry is continually disrupted. But like all things, in order to survive, designers must adapt to these new realities.

The truth is that many design discussions are still dominated by outdated thinking and idealisms. With the breakneck pace of technology and evolving workplace dynamics, we risk being left out of the rooms where the transformative decisions are being made. Now that companies are becoming more focused on AI, designers must reassess their current role within companies and advocate for greater access and influence.

This talk is about reimagining the role of design in business and industry as we enter into a new era where everything exists within an AI sphere of influence. We will first cover some traditional constructs that have limited the potential of designers for decades, before ending with methods and tools to help you and your team develop new paradigms in which to operate, to leverage creativity in a way that fosters leadership and makes an impact.