Designing for Delight: The Intersection of UX and Customer Experience

The synergy between User Experience (UX) and Customer Experience (CX) holds the key to creating products and services that not only meet needs but also delight users. This session delves into how integrating UX principles with CX strategies leads to more engaging and satisfying customer journeys. Participants will gain insights into designing interfaces and interactions that resonate emotionally with users, fostering stronger brand connections. Topics include aligning design practices with customer expectations, employing empathy in the design process, and ensuring consistency across multiple platforms and channels.”