Samantha has over 15 years of experience in leading large, customer experience and product innovation programs from strategy through design and execution at companies such as Ralph Lauren, Sapient Razorfish, Microsoft and Amazon. Throughout her career, Samantha has had the opportunity to lead digital transformation efforts and has been responsible for the ideation, requirements, design and execution of new features and functionality that support seamless customer experiences across all touchpoints of the customer journey. Samantha’s passion is the intersection between humans and technology and how to ideate, create and deliver holistic customer experiences across time and space, physical and digital.
She ties together technology, marketing and creative throughout all touchpoints in order to provide an optimal experience for consumers. She advocates and designs for the creation of customer experience strategy and architects how it ties into a company’s business strategy and goals. She then leads teams across the ideation, development and optimization lifecycle towards successful execution.
Samantha has taught many graduate level courses focused on user experience and information management at the University of Washington and Kent State University. She has also been fortunate to present and teach globally on digital product design, service design and other aspects of customer experience. Most recently she has spoken on topics relating to retail customer experience and human centered design for artificial intelligence.