Nathan Shedroff
Professor • California College of the Arts

San Francisco, California

Nathan is a business strategist, education innovator, author, and speaker. He is a serial entrepreneur in various technology and strategic sectors, particularly interaction and experience design, sustainable design, and strategy. He is a thought-leader who has written over 10 books, started more than 6 companies, and founded the ground-breaking Design MBA program. He led the Foodicons.org Challenge, an initiative for building a global, open-source, visual language for food systems. His new book, A Whole New Strategy, defines a more successful approach to strategy and his new company, ASTRA.tools is building a SaaS platform to make strategy better, faster, and much less expensive for everyone.