Lad Decker
VP of Research • Blink

Research Director • Blink

Seattle, Washington

Lad Decker is the vice president of research and specializes in foundational research, mental models, and thinking-styles. She is endlessly fascinated with human nature and how we look at the same thing differently. Lad enjoys leading UX practitioners and managers as a coach-mentor informed by over twenty-five years of experience with a broad range of clients and industries conducting research, strategy, and design.