Kathleen Asjes



Kathleen is UX research lead for the Media division of Schibsted, driving research for the product development of the largest online newspapers in both Sweden and Norway. She is a Dutch national currently based in Stockholm and has worked with UX research for over a decade. Her wide interest in every aspect of humans using technology has led to a large variety of experiences, from research for the development of accessible music for visually impaired children to document management systems for off-shore engineers. Her main aim with UX research is not so much understanding end-users, but mostly having impact on the product development team by making them learn about their end-users.

Kathleen also teaches UX research courses at Berghs School of Communication as well as hosting the research community in Stockholm with a UX Research Meetup group that has 250+ members.