Head and shoulder photo of Jen Blatz.

Jen Blatz
Principal UX Researcher • BECU

Dallas-Fort Worth Metroplex

Jen Blatz is a Lead User Experience Researcher and Designer with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health.

Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder and president of the UX Research and Strategy group, a non-profit organization, with an international presence with tens of thousands of members and followers. She is the organizer of WIAD (World Information Architecture Day) locally, and speaker for several international conferences including IAC (Information Architecture Conference), UXPA, UX Australia, Convey UX, 24 Hours of UX, UXInsight conference and more.

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