Reciprocity: The Key to Unlocking Product Growth through Co-Creation

Evolution in what we build, who we build for, and how we build it has been central to the innovation and consumption of all products. To create futuristic products that can reach new audiences and drive innovation, gaining insights from communities outside of existing research demographics is essential. Achieving this in the most impactful way requires more than just data collection—it demands shared decision-making, mutual learning, and a commitment to solving challenges in a way that builds trust and ensures benefit for all involved. Adobe’s Product Equity team defines this practice as equitable co-creation. It prioritizes trust, reciprocity, and the active inclusion of communities as partners at every stage of the product design and development process to ensure better experiences and usability. In this session with Akshita Goyal, you’ll explore Adobe’s approach to advancing product growth and innovation by developing deep, reciprocal, and sustainable partnerships with new and existing communities of storytellers within and outside of Adobe’s ecosystem.