Moving From Execution to Strategy as a Designer

Designers often find themselves under pressure to create beautiful outputs rather than impact and outcomes. In this talk, Catt Small will share techniques to move herself from execution to a more strategic role over nearly 15 years of in-house work at companies spanning various industries. You’ll learn to add perspective to subjects including product strategy, growth, and monetization — showing the value of design at every part of the product development process. Before you know it, you’ll be your PM’s best work friend!