Culturally-Inclusive AI: Enhancing User Experience with Global Perspectives

As AI continues to revolutionize technology, the importance of crafting inclusive and empathetic user experiences becomes paramount. As a senior design lead at Microsoft with a unique background, born and raised in Iran and now residing in the Seattle area, I have personally experienced the profound impact of cultural diversity on user interaction. In this talk, I propose an innovative approach to integrating AI into UX design, focusing on how incorporating global perspectives can enhance user experiences across diverse cultural contexts. Description: The advent of AI has ushered in a new era of user experience design, offering unprecedented opportunities to create personalized, context-aware, and anticipatory interactions. However, as we expand the boundaries of AI-driven UX, it becomes evident that a one-size-fits-all approach is inadequate for the diverse global audience. Cultural nuances, language variations, and regional customs can significantly influence user preferences and expectations, potentially leading to exclusionary or alienating experiences. In this thought-provoking conference talk, we will explore the transformative power of culturally-inclusive AI in shaping user experiences that resonate with individuals from varying backgrounds. I will draw from my personal journey, navigating between Iranian culture and American society, to shed light on the intricacies of cultural sensitivity in design. Key Points: 1. Embracing Cultural Diversity in Design: – Understanding the impact of culture on user behavior and decision-making. – Leveraging AI to tailor experiences based on cultural insights. 2. Adapting AI-Driven Interfaces: – Recognizing the importance of multilingual support and regional adaptation. – Designing AI interactions that are contextually appropriate and culturally sensitive. 3. Fostering Empathy through AI: – Building AI systems that can recognize and respond to users’ emotions across cultures. – Promoting inclusivity by addressing biases in AI algorithms and data. 4. AI, Privacy, and Consent: – Addressing cultural variations in privacy expectations. – Ensuring transparency and user control in AI-driven experiences. 5. Case Studies and Best Practices: – Showcasing successful examples of culturally-inclusive AI in different applications. – Sharing design strategies to bridge cultural gaps and promote universal usability. By fostering an open discussion on culturally-inclusive design practices, I’m hoping that this talk would inspire attendees to push the boundaries of their own projects and drive innovation in the intersection of AI and UX. Together, we can shape a future where AI-driven products empower and delight users worldwide, regardless of their cultural origin.

DEI / Accessibility View Full Schedule
Interest Area: DEI / Accessibility Date: February 27, 2024 Time: 1:30 pm - 2:15 pm photo of Sayena Majlesein

Sayena Majlesein
Senior Design Lead • Microsoft