Sophia Voychehovski
Rewired
Sophia is the founder of Rewired, an Experience Design studio based in Atlanta, GA. Rewired gives affordable UX and design services to non-profits, social entrepreneurs and local tech start-ups. Sophia founded Rewired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on CNN.com UX team, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections. Sophia has a BS in Industrial Design from the Georgia Institute of Technology.
