Karen McGrane
Bond Art + Science
Bond Art + Science • New York City, NY
Content Strategy for Mobile by Karen McGrane
For nearly 20 years Karen has helped create more usable digital products through the power of user experience design and content strategy. She founded Bond Art + Science in 2006, and has led content strategy and information architecture engagements for Franklin Templeton, Marriott, and Fidelity. She has worked with nearly every major publisher in the business, including Hearst, The Atlantic, Fast Company, and Time Inc.
Previously, Karen helped build the User Experience practice at Razorfish, hired as the very first information architect and leaving as the VP and national lead for user experience. There she led major design initiatives for The New York Times, Condé Nast, Disney, and Citibank, and managed a diverse team of information architects, content strategists, and user researchers.
Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in New York, which aims to give students the skills they need to run successful projects, teams, and businesses.
Her book Content Strategy For Mobile was published in 2012 by A Book Apart, and she writes a regular column for A List Apart on content and mobile. She is the co-host of A Responsive Web Design Podcast with Ethan Marcotte. Her pithier writings often wind up on Twitter at @karenmcgrane.