Sarah Goforth
Principal UX Researcher • Trade Me

Principal UX Researcher • Trade Me

Auckland, New Zealand

Sarah is a Principal UX Researcher at Trade Me, has been an interaction designer and researcher now working on UX strategy, ReOps, and empowering empathy at Trade Me for Kiwis. She has been in the field of UX for 13 years, across 4 different countries.

Sarah has a double major in HCI from the Psychology and Computer Science departments at the University of Auckland, and a Postgraduate Certificate from Trinity College Dublin in Creative Thinking, Innovation and Entrepreneurship.

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