Laura Joss, Ph.D. is the global director of the Design Research team at Motorola. Her team, with members located in Chicago, Sao Paolo, and Beijing, is tasked with uncovering unmet user needs and translating those needs into actionable outcomes for product teams and senior leadership. During her time at Motorola she has helped ship numerous smartphone innovations, including Moto Maker, Moto Mods, and other pain-point solving software innovations. Her work has included developing an on-site living lab for in-person, onsite research, and creating digital panels of users for continuous user engagement throughout the product life cycle. She holds a Ph.D. in Cognitive Neuroscience, and a Masters Degree in Judgment and Decision Making. In her spare time she loves exploring new wines- as long as its not barleywine.