Lad Decker
VP of Research • Blink UX

Seattle, Washington

Lad Decker is the vice president of research and specializes in foundational research, mental models, and thinking-styles. She is endlessly fascinated with human nature and how we look at the same thing differently. Lad enjoys leading UX practitioners and managers as a coach-mentor informed by over twenty-five years of experience with a broad range of clients and industries conducting research, strategy, and design.

Some of Lad’s favorite clients are newly learning to master UX themselves to ambitiously lead positive change in the world. She believes that creating humane experiences with technology is the key responsibility of UX leaders.

As a way to deliberately step away from technology to the analog world, Lad is also an artist and painter studying human conflict, inspired by her interests in international relations, great-power competition, and the Cold War.