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Kim Wiessner
Director of Platform UX, CX Strategy • REI Co-op

Director of Platform UX & CX Strategy • REI Co-op

Kim Wiessner combines customer-led design with a passion for getting people outside at REI Co-op, where she serves as the Director of Platform UX, CX Strategy, and as a practice lead for the CX/UX product design practice. Kim leads product design teams that focus on end-to-end customer experiences and employee experiences. She is currently working to build a new capability within the product design practice called CX Strategy, focused on Customer Journey Management and Service Design. Her team includes designers, researchers, and content designers. She partners with a group of design leaders within her practice to advocate for product design and define the future of the Product Design practice at REI.

Kim’s career has spanned a diverse range of products, experiences, and organizations ranging from a few nimble startups to global organizations (HSBC), innovation teams (USAA), and now as part of a CX product experience organization. Her ability to establish a vision, lead through ambiguity, build teams and relationships, bring endless energy and lead with customer evidence have served as the foundation of her career.

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