UX Strategist • Allstate
Chicago, Illinois, USA
Katie Swindler is a user experience strategist who writes and speaks on topics related to human-centered design. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes that if brands wish to truly connect with consumers, they must combine emotion and utility, storytelling and technology, to fulfill real human needs.
Katie leads the experience strategy for Allstate Insurance’s consumer-facing websites. Prior to joining Allstate, she was a UX director at FCB Chicago, where she was the UX lead on the 2016 global redesign of JackDaniels.com, in addition to leading experience design for many other clients such as Cox Communications, Meow Mix, and Toyota Financial Services.
Katie is an experienced presenter who has spoken on UX topics internationally at design industry events such as SXSW Interactive, IxDA Interaction, 4A’s, Amuse, and PUSH. She is currently working with Rosenfeld Media on a book that explores researched-based design techniques that work with ingrained human survival instincts titled Life and Death Design, set for release in late 2021.