photo of Dave Hora

Dave Hora


Originate • San Francisco, California

Dave’s a researcher and designer at Originate in San Francisco, leading UX efforts for high-growth startups and enterprises establishing new business units. Previously, he helped build the UX research practice at Location Labs, and mature the research program at Redbeacon, a Home Depot-owned service marketplace.

He has a practical, structured approach to UX research, building on a Bachelor’s degree in Cognitive Science and Human-Computer Interaction from Carnegie Mellon. Outside of research and design, he competes as a Brazilian jiu-jitsu fighter. They say a gentleman knows how to play the banjo, and doesn’t. Dave is not a gentleman.