Why Your Stakeholders Hate (or Love) You:

The Role of Stakeholder Empathy in Maximizing Research Impact

Have you ever thought about applying the craft of understanding user needs to your stakeholders? One challenge for the effectiveness of UX researchers is landing insights and recommendations that influence decision-making. We interviewed UX research leaders at Microsoft to understand the role of “stakeholder empathy” (among other factors) in impactful research. In this talk, you will learn a practical framework for stakeholder empathy to aid researchers in understanding and addressing stakeholder needs and pain points when making product decisions.