To be product-aligned and customer-focused, everyone in your product development ecosystem needs to agree on the answer to the question, “What is Your Product?” Many organizations don’t have clarity on what their product or products are. Ambiguity and disagreement on the answer contribute to slow response to changing customer and market needs and less than satisfying product outcomes. It thwarts your efforts to scale agile product development and causes a plethora of organizational and communication woes.
In this presentation, Ellen shares why this question is so vital to your product success and ways she’s helped organizations co-discover the answer to the question, “What is Your Product?”
You will learn to:
- Understand why it is essential to clarify the answer to: “what is your product?”
- Consider useful tools and techniques to help clarify what your product is
- Appreciate the product, team and organizational implications of how narrow or broad you define your product
President • EBG Consulting, Inc.