Turning Your Design-Led Product Vision Into A Reality

As designers, how can we ensure that the product visions that we create actually become a reality? What best practices, partnerships and processes can we employ to take something from a compelling prototype or illustration to a real product that is solving user needs?

In this talk, I will share lessons learned throughout my design career driving vision efforts. As a case study, I will discuss recent work on Facebook Groups, where our team turned a bold product vision to make communities as central as friends on Facebook into a reality with the launch of F5, a redesign of the Facebook app unveiled by Mark Zuckerberg at Facebook’s F8 Developer Conference in 2019.

Learning outcomes include:

  • Goal setting and alignment with cross-functional partners and stakeholders
  • Planning a vision design work-stream
  • Integrating foundational research
  • Telling a compelling story
  • Getting sign-in and alignment on product investments
  • Evolving your vision with the needs of users, business and current landscape

Design View Full Agenda
Location: Grand 2 Date: March 3, 2020 Time: 1:00 pm - 1:45 pm photo of Moneta Ho Kushner

Moneta Ho Kushner