No one wants to feel “marketed to” anymore, but there are still some brands people love. People only read headlines, but somehow, they spend hours online and know every line of their favorite movie.
What’s the difference? It’s user experience (UX).
Think of it this way: Your customers (and future customers) are already in the driver’s seat. Marketing is the vehicle that gets them to your product. UX is the roadmap that keeps them happily on track.
The UX Flywheel is a strategy model we’ve developed at Blink. This talk offers a compelling definition of strategy and an alternative to the “marketing funnel.” It will inspire you with UX stories about brands you’ll recognize. You’ll learn how UX can help identify opportunities, envision new services, introduce new products, and increase customer lifetime value.
This session has four segments:
- definition of strategy
- UX Flywheel as a strategy model
- case studies using the UX Flywheel
- questions & answers
By the end of this session, you’ll understand how UX strategy enables effective marketing teams.