The Story of “User Friendly” Design

The term “user friendly” is so common that it rolls off the tongue, yet few of us know the startling, inspiring, and sometimes terrifying story of how that concept was invented.

UX designer and journalist Cliff Kuang finally tells that story in his new book User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, which the New York Times called “a tour de force” and was named a Top 100 Book of the Year by Amazon.

You will learn:

  • Key moments from Cliff’s book, including the lethal failures during World War II that seeded the field of design thinking, and the surprising origins of the idea that the products we design should always make our lives better
  • Insights about the challenges design must solve in a world shaped by technology and artificial intelligence

The talk will be followed by an in-depth, open Q&A.

Design View Full Schedule
Location: 4. Pacific Daylight Time (UTC -7) Date: July 1, 2021 Time: 9:30 am - 10:15 am

Cliff Kuang
Senior Staff Interaction Designer • Google