The Neuroscience of Intuitive Design

What do economics, neuroscience, and web-usability have in common? Join Mollie Cox on a journey into the intersection of Daniel Kannemahn’s Nobel-winning work on how our brains think and Steve Krug’s brilliant edict “Don’t make me think!” Ask yourself, what does “intuitive” mean to the wetware in your skull? How does intuition feel? How does it work? Can you draw a picture of it? If you love the nerdy science behind the seemingly simple things humans do, this is your talk.

You will learn

  • How our brain creates predictions, and the future conforms to our predictions. The more pathways we build, the better able we are to design meaningfully.
  • The prefrontal cortex is the intersection between intuition and software economics. Learn how to build for human patterns to create maximum return.
  • Neurons reach firing thresholds to transmit signals of connections and concepts that accumulate to ideas. Learn how to design for neuron rapid firing.

Design View Full Schedule
Interest Area: Design Date: May 4, 2023 Time: 12:00 pm - 12:45 pm

Mollie Cox
Product Design Leader • Hudl