In 2007, a remarkable group of students convened in the lab of Stanford psychologist BJ Fogg. Before the semester even ended, they had launched Facebook apps that were attracting hundreds of thousands of users and earning millions in revenue. Proving the power of behavioral design, the students went on to found Instagram and perfect UX at Facebook, Google, and Uber. But fast forward to 2019, and these same students are now questioning the ethics of their methods and taking conflicting stances on their success. Hoping to sort out the strategy from the overreach, Microsoft’s Dr. David Evans, working with masters’ students in communication at the University of Washington, will speak on a fundamental set of ethical standards that can help designers align to human psychology rather than exploit it. The long-term business gains of a more whole-person design approach will be explored in depth.
- Learn the psychological UX bottlenecks that customers use to separate meaning from noise and stay true to their goals.
- See examples of ethical and unethical design choices to overwhelm and exploit user psychology.
- Make ethical but no less effective UX design choices to design for the whole-person and still meet business goals.
David Evans PhD