User Experience has moved on from being perceived as a “nice to have” to being a crucial part of your business. You might be the new researcher yourself, or you’ve already hired great designers and still wonder how do you truly center the users and connect the dots between what they are experiencing to the larger organization’s goals? Enter, formalized research!
You will learn
- Where to start
- How to get others on board
- What do researchers even do anyway? Understanding their methods and value
- Where research might fit into current process
- How does this affect the company’s bottom line? (Is it worth it?)
UX Research and Strategy • Command Alkon