Standing on the Shoulders of Giants: Quick and Efficient Ways to Incorporate Desk Research in Every Study

Every project needs desk research, just like it needs a research design, session guide, and analysis plan. Desk research can increase your knowledge about unfamiliar topics and meaningfully inform your research. However, “desk research” can be a slippery slope – taking a lot of time and rigor when done as a part of the formal study design. You can side step these problems and set your study up for success by strategically simplifying and condensing desk research principles to provide additional context!

So, how can you work within project timelines and still include desk research in your study?

This talk will arm your researcher toolkit with the best practices of doing desk research, allowing you to work within project timelines while proactively gathering the background knowledge for the study’s success; increasing rigor, productivity, and efficiency across the board. Smart desk research can help you create better research designs, ask more meaningful questions, cut through domain-specific jargon, unlock new themes in interviews, and even gain actionable insights when primary research is not possible.

You will learn

• How to adapt desk research to various project scopes and timelines
• How to conduct meaningful desk research in a short amount of time
• How to look for the most authentic and information-rich sources
• How to convert learnings from desk research into actionable insights for your study design, session guides, and analysis plans
• How to effectively use desk research to contextualize your research findings