Scaling Design Orgs Rapidly for Long Term Success

Design is earning and maintaining its seat at the table. External pressures like successful product market fit, disruptive competitive threats, macroeconomic factors, or even a global pandemic could force your design organization to scale, and rapidly, at that.  How do you adapt while also setting your team up for long term success? In this session we will focus on a framework for helping any design org choose the right path forward or even course correct if you are already mid-flight.  Christina will show you how to identify aspects of your culture, processes and operations that made your team who it is. She’ll show you how to continue to foster them, while also identifying new complementary elements that will propel your team towards a new successful future at scale with engaged, happy and high-performing designers.

You will learn

  • How to apply product design techniques to your problem at scale, so that you, a design leader, have all the tools you need to solve it
  • A framework for scaling organizations that is adaptable to different industries and company types that will drive transformation
  • The role culture plays in scaling, how to preserve it, and drive change within it when necessary

Design View Full Schedule
Interest Area: Design Date: May 4, 2023 Time: 3:00 pm - 3:45 pm

Christina Goldschmidt
VP & Head of Product Design • Etsy