We know that the best way to craft better experiences is to hear and amplify the voice of the user. And while our processes might call for user research, it often gets de-prioritized or cut altogether if our teams see it as unimportant.
This talk addresses the most common obstacles facing user research: biases due to organizational expertise or metrics, a lack of people who can or want to collaborate on research, and the perceptions that research takes too much money or time. Attendees will learn how to counter some arguments against conducting research, and they will get familiar with the Super-Rapid User Research Framework, which includes several tactics to conduct high-quality research with significantly little time or money.
At the end of this talk, attendees will have learned how to:
- Make better decisions faster
- Pinpoint what they need to learn
- Formulate and prioritize their questions
- Choose proper methods and activities
- Prepare for and conduct tests
- Make research a meaningful, enjoyable experience for users, their colleagues and them