Research-led Innovation:

How to use UX research to inform a product roadmap that leads to an Experience Vision

Sarah will be sharing how research is a surprising source of innovation. Through the power of research-led innovation, you can plot your way to realize your experience vision and share this with other teams.

Insights about users, and putting the human first is just another take on how necessity is the mother of invention.

This talk will take you on the journey from understanding the need, to certainty about the solution, both in the short term and the long term. Sarah will get into what makes a good MVP, how to be inclusive in your ideation, and how to make sure human-centered insights remain at the heart of your solutions.

International View Full Schedule
Interest Area: International Date: May 2, 2023 Time: 1:30 pm - 2:15 pm

Sarah Goforth
Senior Manager of Research Operations and Lab • Westpac New Zealand