Nebo • Atlanta, Georgia
Learn how the Metro Atlanta Rapid Transit Authority used human-centered design to redesign their digital experience from the ground up. Meeting not just the needs of their 500,000 daily riders by providing insight into real-time arrival data and multi-modal trip planning, but also helping to change the perception of transit in a region that has historically been addicted to the automobile.
This deep dive case study will walk you through how to:
- Conduct lean user research to gain real-world insights about your audience
- More effectively prototype complex digital experiences to reduce wasted work
- Provide practical advice on how to navigate the bureaucracy of large organizations and align stakeholders across an organization
- Align brand positioning and design projects to amplify impact