Redesigning MARTA: Changing Perceptions of Mass Transit Through UX

Nebo • Atlanta, Georgia

Learn how the Metro Atlanta Rapid Transit Authority used human-centered design to redesign their digital experience from the ground up. Meeting not just the needs of their 500,000 daily riders by providing insight into real-time arrival data and multi-modal trip planning, but also helping to change the perception of transit in a region that has historically been addicted to the automobile.

This deep dive case study will walk you through how to:

  • Conduct lean user research to gain real-world insights about your audience
  • More effectively prototype complex digital experiences to reduce wasted work
  • Provide practical advice on how to navigate the bureaucracy of large organizations and align stakeholders across an organization
  • Align brand positioning and design projects to amplify impact

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Date: March 2, 2017 Time: 9:15 am - 10:00 am photo of Adam Harrell

Adam Harrell