Project Showcase – 2020

The Project Showcase is an informal exhibition of project work that you visit at your leisure. The project representatives will be on hand to demonstrate their work and explain their design challenges and solutions. This is a great opportunity for face-to-face discussions about cutting-edge projects. If you are interested in showing off your work, check out the Call for Project Showcase Presenters.

Project Work

Student Poster Presentations

  • Fort Ontario Self-Guided Augmented Reality Tour Guide
  • The Disney XR Project
  • Homeless Navigation – A Speculative Design

Digital ‘Follow-Me-Homes’: 2 Months in the Life of a New Small Business Owner


Joanna Vernik & Michica Provato

Intuit embarked on a two-month diary study using Indeemo, a digital diary tool, to assist participants complete weekly tasks using the app to submit videos, screenshots, and notes.

This showcase highlights key considerations to ensure a successful diary study, learnings, and how we addressed challenges.

Writing UI for AI


Lori Sanders

Writing the user interface for Einstein, Salesforce’s AI, presents some unique challenges. We want to make Einstein sound smart, but not creepy. Our in-app help should educate users about mitigating bias in their AI predictions. While AI introduces the need to talk about data science, we don’t want to make Einstein sound intimidating or overly technical.

This project showcases how UX designers, researchers, and writers collaborate to provide a friendly and informative experience for Salesforce customers.

Creating a New POS System for a Big Retail Store


Patricio Bustos

This project was focused on performing a complete reformulation of the user experience of the POS software that was then used in the 150 stores of Coppel.

The greatest challenge for UX was having 58 functionalities affecting 3 different goals: improving customer service, improving sales, and unifying the different systems in all stores.

Rock, Paper, Scissors, Lizard, Spock

Plain Concepts

Katrina Liu

Rock, Paper, Scissors, Lizard, Spock is the geek version of the traditional Rock, Paper Scissors game. We added AI features to allow for more interactive gameplay. This sample application shows a multilanguage application built with Visual Studio and Visual Studio Code, deployed with GitHub Actions and running on Azure Kubernetes Service (AKS). Tt also used Machine Learning and Azure Cognitive Services (Custom Vision API).

Passport: A design system to accelerate digital product innovation


Brent Summers

This showcase offers an overview of the research, design, and engineering process Blink used to create the Passport design system for MarcomCentral. Using Passport this engineering-led company has begin to unify its products, ship faster, and improve customer satisfaction.

The Design of an Award-Winning Social Ad Platform – HYFN8


Evren Holland

How the human-centered design approach and methodology was used throughout the project of creating a more efficient platform for planning, creating, publishing, and reporting social media campaigns and ads. The older inconsistent startup product HYFN8 initially built to publish social media ads was revamped to receive a Digiday award for being the best ad publishing platform in 2017.

Eyes on the Solar System (EotSS) App


Quba Michalski & Megan Ruhlach

Blink worked with NASA to uplift their Eyes on the Solar System (EotSS) app, which allows desktop and mobile users to freely explore our solar system in real-time 3D. Their solution was to simplify navigation by using a story driven interaction model and to redesign the controls, information architecture simplifying the manual interaction model, resulting in a cinematic, story-driven publishing platform for 3D stories.

Fort Ontario Self-Guided Augmented Reality Tour Guide

State University of New York College at Oswego

Theo Johnson

To address the current challenges in augmented reality (AR) technology, I decided to collaborate with Fort Ontario State Park in Oswego, NY to re-create the self-guided tour guide for the visitors and allow a more immersive experience using an AR interface following the Human-Centered Design (HCD) process.

The AR tour-guide system became a solid solution to bring in new customers at Fort Ontario and share history in a newly immersive way. The final product was delivered in late August of 2019 and became a popular attraction for tourists at Fort Ontario State Park, in Oswego, NY.

The Disney XR Project

University of Washington

Kevin P Philbin

The Disney XR project is a discursive design imagining entertainment as a powerful tool for modifying children’s behavior. The project started simply as asking: What could get kids to listen to their parents?

This project seeks to be an eerily believable lens to bring focus to and amplify our parental ambivalences and anxieties about using devices to get our kids to listen to us and do what we want.

Homeless Navigation – A Speculative Design

University of Washington

M. Colleen McDevitt

Discursive in its design, Homeless Navigation asks viewers to reflect on their personal interactions with people who are unsheltered in our city. Its de-humanizing tone taps into our fears and collides with the familiar interface of Google Maps as users walk through downtown Seattle.

The design brings reflection back to the self and the power of person-to-person interaction and action. My hope is for this project to challenge our humanity at the individual, communal, and societal level.


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