Planning for Strategic Design

In response to a manager’s query about how to plan products, Alan Kay famously remarked “the best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. If we hope to practice design successfully in an era of rapid change, we must get better at planning.

To start, we must let go of “the plan” and embrace a dynamic way of planning that’s social, tangible, agile, and reflective. We must engage our colleagues in business and technology to align use cases, prototypes, and roadmaps with culture, governance, and process. In order to design sustainable products, services, and experiences, we must also design the context.

In this workshop, we’ll mix presentation and conversation with “planning together” exercises that invite us all to share stories, solve problems, and invent better tools for strategic design.

Along the way, we’ll cover:

  • The relationship between strategy, architecture, design, and planning.
  • Why planning is central to information architecture and user experience.
  • How to integrate planning with Agile, Lean, and Design Thinking practices.
  • Tools and methods for individuals, teams, and cross-functional collaborations.
  • How to make a business case for planning and strategic user experience design.

As we strive to make sense of self-driving cars, conversational interfaces, machine learning, and the Internet of Things, it’s never been more vital to think expansively about how we might organize the future. Fortunately, since planning is a skill, we can improve. That’s the goal of this workshop: to get better at planning and strategic design by making planning visible.

Strategy View Full Agenda
Date: February 27, 2018 Time: 9:00 am - 12:30 pm photo of Peter Morville

Peter Morville

Semantic Studios