New projects have the benefit of a real research discovery phase before kicking off–but how do you structure UX research when your product’s in place, and the research isn’t? Even with “User” in their job title, some UX practitioners have minimal, if any, direct insight into the real people using their products. This is a problem we can solve.
In this talk, I’ll present a simple framework to evaluate and set direction for your existing product, centered on cadenced research with real-life users. I’ll discuss specific tactics to help build this practice into your organization. I’ll highlight a few larger efforts, personas and service blueprints, with a realistic look at the level-of-effort and organizational benefits of these projects.
You will learn:
- how to structure a simple, repeatable user study as a foundation for continued UX research
- how to navigate potential barriers to UX research momentum in your organization
- how to balance shorter-cycle, cadenced research, with longer, foundational research efforts
This talk will be supported by case study insight from Location Labs on AT&T FamilyMap and Sprint Mobile Controls, from Home Depot on the Redbeacon service marketplace, and from Originate’s work on partner projects.