Ingraining UX Product and Engineering to Optimize Products

Balanced teams of product, design, and engineering lead to better processes and products by saving time, energy, and money. In this discussion, two senior product designers will share how they led a digital transformation of product teams from waterfall to agile. They ingrained user research into the process with short feedback loops informing design sprints. With engineers, they hashed out design concepts in code which cut hours or even days from their process. They worked together with product owners on the strategy which aligned business value with user value.

But in our imperfect world, how do we get as close as possible to that ideal product team scenario? Let’s discuss the challenges faced by product teams, both co-located and distributed. Can these challenges be solved by adapting the existing methods from a balanced team and building new ones?

Key Takeaways

  • Understand the value of having balanced teams
  • Learn methods for ingraining the balanced mindset into a product team
  • Real-world examples of companies’ successes and failures at balanced teams

Collaboration View Full Agenda
Location: Fifth Avenue Room Date: March 5, 2020 Time: 10:00 am - 10:45 am photo of Haley Henderson

Haley Henderson


photo of Jae Lee

Jae Lee