How UX Can Transform Your Company into a Market Leader (Even Without Steve Jobs)

Apple is perhaps the first example of a company that became a market leader by offering a user-centred solution. That solution was hand crafted by Steve Jobs. The future will go beyond that. Today a company’s User Experience (UX) practice must systematically and sustainably craft a user-centred solution. It must enforce that solution across environments that are often much larger and more complex than the Apple domains. It requires that we institutionalize our UX operations and ensure that they work on an industrial scale.

The Experience Economy

  • Third Wave of the Information Age
  • Ecosystem Solutions
  • Usability Engineering
  • Persuasion Engineering


  • The Quick and the Dead
  • Metrics

A Hard Road it’s Been

  • Celebrating our 73rd Year
  • Counterfeit UX Solutions
  • Counterfeit UX People

Scale is the Challenge

  • Institutionalization of UX is Different
  • Executive Challenges
  • A New Cohort of Leaders
  • Building a Sustainable Practice

Hot Topics

  • Innovation
  • Internationalization of Designs
  • Agility
  • Customer Journey Mapping
  • Off Shore UX
  • Today’s Biggest Risk to Good UX

Strategy View Full Agenda
Date: February 11, 2016 Time: 2:45 pm - 3:30 pm photo of Eric Schaffer

Eric Schaffer

Human Factors International