Go Home, Data. You’re Drunk.

Data is a loudmouth. Sure, he’s smart, good looking in a nerdy way, has solid earning potential. But he often monopolizes the conversation and, if we can be honest here, sometimes doesn’t know what the hell he’s talking about.

Data has a standing invitation to many product conversations these days and designers are expected to at least be his acquaintance. Data does play an important role in the creation of successful products, but is often applied too broadly and toward answering the wrong questions. In this talk, Danielle will take you on a tour of some complicated relationships with data from her career and beyond, some where data ruled the day and others where it was asked politely to step aside. She’ll even share some scandalous stories of where data has — gasp! — lied to gullible designers.

Along the way, Danielle will advocate for a data-augmented approach that’s balanced with other tools in the design arsenal. She’ll cover when and how to use quantitative data to the best outcome, including how to formulate the right questions for data to answer and how to evaluate data with a critical eye.

You will learn:

  • The limitations and pitfalls of using quantitative data
  • How to recognize the best applications for data and where a design-led process is more suitable
  • Tips for using data effectively in your design process.

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Date: January 22, 2015 Time: 2:45 pm - 3:30 pm photo of Danielle Malik

Danielle Malik

General Assembly