Relationship Counseling for Enterprise Software and Consumer Grade UX

photo of Alan Baumgarten

CEOs see enterprise software and consumer grade UX as a perfect match. Below the surface, however, it’s a rocky relationship. Enterprise wants to work; consumer wants to have fun. Enterprise likes collaboration; consumer prefers going it alone. Enterprise likes the details; consumer’s mantra is “don’t make me think.” Enterprise can be a real control freak; consumer likes things to just work.

How can these polar opposites ever come together?

The time has come for our industry to seek a healthy dose of relationship counseling. In this presentation we will follow the same basic practices of couples therapy to hear, understand, and reconcile the different needs of professionals and consumers. Each side can learn and grow from the other. With greater understanding, we can start to formalize a new set of UX ground rules that can help our industry broaden our understanding of what it means to delight all types of end users.

This presentation will answer the following questions:

  • What does “consumer-grade” actually mean to the professionals who use our software?
  • Is consumer-grade only skin deep or does it go beyond the pixels?
  • What are the key differences between a consumer persona and a professional persona
  • How do we know if we have taken consumerization too far? (Remember Clippy?)

The Enterprise View Full Agenda
Date: February 11, 2016 Time: 10:15 am - 11:00 am photo of Alan Baumgarten

Alan Baumgarten