We live in a world of data and information. We have lots of big data at our fingertips. We can learn about anyone, or anything, at any time. Building transformative products goes deeper than data. It is richer than the numbers. It is about understanding the human behaviors of our target customer or user. It is about empathy.
Empathy has become a business imperative that is now synonymous with the success of products. Empathy helps us understand our customer’s behaviors, needs, and pain points. Understanding our customers’ experiences is the key to building transformative products.
Come learn how empathy can transform products, shift a company’s culture, and impact the bottom line! This presentation will discuss tangible tools that we can start using today to start generating impact through empathy.
You will learn tips and techniques on how to:
- Mobilize empathy to get your teams to act
- Track product impact and success
- Build upon small wins to generate bigger impact
The presentation is intended to give product managers, UX designers, and UX researchers ways to generate real value from empathy.