Designing for the Captive Audience

This talk discusses common myths about internal employee users and illustrates them through case studies taken from a large Fortune 150 company. Since these products are created or customized to tailor to the needs of a specific business, assumptions are made about the process: stakeholders know best, usability is negligible because users are paid to use the system, and a successful demo means a good product. Through identifying, debunking, and addressing these myths, project managers can better understand how usability fits into the bigger picture and why user experience has value worth investing in their projects.

Learning Outcomes

  • Identify when you are falling victim to a corporate mythology
  • Confront decisions made due to corporate mythology
  • Create legends of your own to drive UX into a new corporate mythology

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Location: Bell Harbor Conference Center Date: March 12, 2019 Time: 3:30 pm - 4:30 pm Photo of Ash Banaszek

Ash Banaszek

Union Pacific Railroad